While affordable prices and items that reflect the latest fashion trends are extremely attractive, especially to younger shoppers, the environmental and social impacts of the industry are often overlooked. While we are constantly coming up with new, innovative technologies to recycle textiles, we are still not doing enough. It is estimated that less than 11% of fashion brands have implemented recycling strategies for their items.
The main reason why recycling is hard is because the materials we use to manufacture fashion items are mostly produced with synthetic fibres that are made with crude oil, which makes them almost impossible to reuse in other ways. What makes VETUS. unique is that we recycle your clothing in the simplest , most efficient way possible by giving them a new face but keeping the original cloth and sentiment. This has proven to be beneficial as it requires barely any new fabrics.
More than $500 Billion are lost from lack of recycling and Clothing Underutilisation.
More than $500 Billion are lost from lack of recycling and Clothing Underutilisation.
Plastic particles washed off from products such as synthetic clothes contribute up to 35% of the primary plastic that is polluting our oceans.
If fast fashion were a country, its carbon emissions would rank almost as high as the entire European continent.
You will learn how to do your part in helping end Fast Fashion in 4 simple steps.
Spread The Word: The simplest way to support our mission is by assisting us in reaching a wider audience and thereby raising awareness about the cause.
Volunteer: Join our dedicated group of skilled tailors and passionate activists to earn valuable volunteer hours.
Donate: By donating as little as INR99, you can contribute to our cause and help make a meaningful difference. Every contribution, no matter the size, plays a crucial role in achieving our mission
Upcycle: Send us your clothes for recycling and join the movement towards a more sustainable fashion future.
Upcycling reduces the demand for new clothing production, which is a core driver of the fast fashion industry. By repurposing and modifying existing garments, you actively participate in decreasing the market pressure for constant production and consumption of new clothes.
The fast fashion industry thrives on the rapid turnover of clothing trends, encouraging consumers to purchase new items frequently. Fast fashion relies on large quantities of resources and raw materials to produce clothing. Upcycling reduces the need for these resources, as you're repurposing existing garments.